About the book
Do the right thing - the practical, jargon-free
guide to corporate social responsibility
by Stephen Asbury and Richard Ball
£15 softback 144 pages
ISBN 978 0 901357 42 7
About the book
Stakeholders of all kinds – customers, partners, shareholders,
neighbours – are becoming more and more aware of the need for
corporate social responsibility (CSR). Issues such as environmental
protection, climate change, human rights and organisations' impact
on the community they're part of can no longer be ignored.
Do the right thing is unlike any other book on this
complex subject. Forget baffling jargon and complicated theory.
This book will help you get to grips with improving your
organisation's environmental management, sustainability, health and
safety and trading ethics with straightforward guidance and tips.
You'll understand the basics, recognise the benefits and get ready
to put principles into practice from day one.
Read this book and you will:
- develop a clear understanding of how to
combine business competitiveness with social
responsibility
- get real world examples with case
studies on companies from Body Shop to BP
- recognise how your organisation will
benefit – bottom line and brand – with a business case for every
set of CSR actions
- get a ready-made information network
with links to essential online resources
- be able to check your understanding and
stretch your working knowledge with 20 'Test your thinking'
exercises.
To save your copy of the book, you can download a PDF version
of the 'Test your thinking' exercises here.
The authors, Stephen Asbury and Richard Ball, have nearly 40
years' experience between them working in CSR. They have helped
sectors including food and drink, leisure, events, oil and gas,
rail, local authority, defence and F1 motorsport to get the best
out of CSR.
Do the right thing is essential reading for anyone
working in:
- health and safety
- environmental management
- quality
- HR
- risk
- insurance
- a senior management role in a commercial, public, charity or
voluntary organisation
Contents preview
- the evolution of CSR
- the appetite for CSR
- stakeholders' expectations
- benefits for organisations
- reporting and verifying
- the case against CSR
- issues in the supply chain
- personal social responsibility
- London 2012 – CSR in the future
"I welcome this new book from IOSH, designed
to bring clarity and understanding to a subject that's critical
today, and will become increasingly important in the decades
ahead"
Baroness Greengross OBE, Chair, All Party Parliamentary Group on
Corporate Responsibility
Read extract
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